When you’ve spent countless hours and days creating your next awesome Drupal or WordPress theme then you want to get the most out of it. This means getting the most out of on and off-page SEO. You need your products to sell. Being on page 2 or 3 for Google just doesn’t work. The idea of having great product pages with built in SEO is is especially true when you’re submitting your digital products to a theme marketplace like ThemeSnap.com.
In this article I will discuss a few different ways to increase traffic and conversions from the digital products pages. After all, these product pages are what potential customers ultimately use to decide if your product or items are right for them or their next project.
Let’s discuss some easy ways to make your themes and templates sell, using on-page product enhancements and off-page SEO and social media channels.
1. Adding more Value to Your Product Pages
You’ll need to enhance basic on-page theme and product information.
This sounds easy, right? But following some simple steps of on-page optimization for your themes and templates is often the most overlooked part when authors add their products. Here are some easy on-page SEO areas to successfully enhance your product listing pages on ThemeSnap.com.
Creating Awesome Product Titles
Creating a descriptive, but short product name or title is the most remembered part of a product for potential customers. Keep the product name clear, distinct, and original. For example, a theme name like “ABC BootStrap WordPress Responsive Theme for Restaurants Clubs Recipes” might sound like a winning theme name at first. But in reality this long-winded name may be hurting your product reputation and sales instead.
For example, taking the same title example I just mentioned, you might consider having a product name like “Foodify WordPress Responsive Theme.” We often see the strongest sales from the more catchy and shorter named products. But giving your product a great name is essential. Customers tend to remember shorter theme names and it makes products more brandable and easy to remember.
Using Paragraphs, Bullets, and Numbering
It’s important to list the features of your theme for potential customers through the use of bulleting, numbering, and heading tags where appropriate in your description. Promoting each unique theme feature, modules, framework, or other product feature will get your product noticed. Even if your product
Nice Images for Your Products
Some authors may think a couple of short product paragraphs will be enough entice customers enough to purchase their theme. However, this rarely works in their favor. Instead, add clear product images, detailing or bulleting product features. Even adding up to 10 product images works. This makes your product look more professional and also gives customers a better sense that you take great pride in your work and are reputable and well-organized. We believe that well-organized is a necessary trait for great theme or template authors. Plus, we’ve seen first hand that attractive theme images leads to more purchases of your template or theme.
Here is a good example of an really nice image to showcase Mojo Theme’s WordPress Recipes and Cooking Theme color options. They may have other images on the page as well.
Here’s another nice product image added by DoubleMThemes for their Drupal Commerce Bundle package. You’ll notice they lists features or accomplishments of their Drupal themes. For example, they list “hundreds of demo videos” in their bullet list. This shows dedication to supporting and training their customers. And their customers appreciate going the extra mile.
Theme Notices or Restrictions
Sometimes this one gets tricky. For example, that your WordPress or Drupal theme only works with a certain eCommerce module or plugin. This needs to be listed or added in your product description. So, let’s say your theme was built for Drupal and it used the Drupal Commerce module and not the Ubercart module. Or, your Drupal theme could only be installed by using an installation profile and not “over top of” an existing website. Answering any possible limitations and compatibility areas is key to success in the marketplace. When you provide every opportunity for potential customers to clearly understand your product will lead to happy and repeat customers too.
2. Social Media and SEO Methods to Boost Theme Sales
Let’s discuss several growth areas for social media for themes and templates. So, let’s say you just submitted your new theme to ThemeSnap.com and it has been accepted into the marketplace. What now? Well, now it’s time to start marketing your theme on social media content development.
Choosing how to market your theme on social media can save you precious time and reduce your overall marketing efforts for the product. Let’s check out below just a few of the ways you can get more visitors to your new, awesome theme pages from social media!
Post your Theme to Twitter, Facebook, Google Plus, Pinterest, Dribbble
You can use a free service like HootSuite (free and/or paid plans) or Dlvr.it (paid) to post to your social media accounts. HootSuite currently allows for only 3 free social accounts in the free version. So, you can use it for one social media main for each of the 3 largest social media websites — Facebook, Twitter, and Google+.
It’s also important that you add good product images to your social media posts, and include relevant hashtags whenever possible. Using a hashtag like #wordpress or #drupal or #theme in your social posts makes sure you can be found in searches from users within Twitter, Facebook and now in Google organic search. Google now has partnered with Twitter to show Twitter results in the Google search results. Hashtags are becoming an integral part of of search’s future.
Write a Short Blog Post and Link to Your Theme
It’s likely you have already written a blog post or two about your theme. That’s great! However, it is really important to write a short blog post telling visitors they can buy your theme at ThemeSnap.com. You can also post any news you might create within your social media accounts.
Linking to your theme pages on ThemeSnap from your own blog, social media, and even in forums goes a long way to getting you some solid sales.
Start Measuring Social Sharing with Tools like Cyfe.com
Posting to social media websites is one thing. However, measuring your social media efforts is another story altogether. To help manage this arduous task, you can use the free version of Cyfe to get a closer look at your social media or SEO efforts. We love Cyfe for monitoring our social outreach stats, or to check our Google Webmaster Console or Analytics snapshots on a daily basis.
3. Off-Page SEO and Marketing
Build your Own Newsletter List
Since ThemeSnap.com sends emails to our own customers, we can promote any theme sale or coupon you may choose to have for customers. However, it’s a good idea to double-up efforts and add your own website newsletter list. This way, if the customer has not purchased your theme from ThemeSnap, you can still remind any of your own newsletter subscribers with upcoming sales or other promotions for your products on ThemeSnap.
Marketing with newsletters from your own website is great for converting more visitors into buyers. You can get free newsletter widgets or other easy signup methods from most reputable newsletter or email sending services like GetResponse.com or CampaignMonitor.com.
Use SEO and Linking with your Theme Documentation
Almost every author who sells a theme will have some sort of theme documentation to support their work on their own website. Use this opportunity to do several important marketing initiatives to promote sales.
First, you can easily promote keywords you’re targeting in your documentation or guides. If you’re selling a Drupal real estate theme, for example, then use keywords related to your target audience, like “Realtors,” “realty agencies,” other “realty companies.” You may also describe just how your real estate theme solves so many issues realtors face with listing their inventory of houses or rentals. Using your guide or documentation is a great way to boost sales.
Second, you can easily add, and even build over time, great product linking methods from within your own documentation, pointing back to your ThemeSnap.com product pages or other pages on your own website. We occasionally get asked by customers why there wasn’t a link from an author page on how to order a theme they sold on ThemeSnap.com. Clear linking makes it easy to find the products they need to purchase.
Create Theme Video Tutorials
Most all authors can also benefit from more “visuals” like videos for their themes. Whether it’s describing how to configure certain settings within the theme or using the theme’s content editing backend, a video can really go along way. If you can create a video showing how to edit certain theme settings easily, then you can really increase the opportunities to be found in search engines for your videos too.
A few tips on creating videos consists of using clear and descriptive video titles, links or good keywords from within the video’s meta description area, and good video tags describing your theme or the market/niche for the theme, such as “video theme,” “wordpress,” “bootstrap,” to just give a few examples.
So, are you ready to join ThemeSnap? Read the Benefits of Becoming a ThemeSnap marketplace author!
If you have other great ideas Do you have other ways that work well for your products? We’d be happy to hear or add your great ideas below.